Content writer

Website Content that Attracts Clients

Potential clients search for your expertise online, so your website is key to your business success. Most searchers review at least three websites before deciding which business to contact. Since readers like to skim and scan, your website content needs to be skillfully written, and it has to invite trust so they will feel compelled to make that phone call.

People are attracted to websites that inform them, engage them and are easy to understand without having to wade through a lot of text. They want to quickly “get” what you do and what makes you unique. The right website content tells the world how extraordinary you are at what you do and why everyone should want to work with you.

Website Writing That Starts with You

As a website writer, I’m fascinated by your business story, whether you are a Bay Area family law attorney helping a client through a divorce, or a solar power system designer in Arizona. I want to know how you got your start, who your typical clients are, and which direction you want to grow. I’ll study your competition so that I can write about what makes you truly unique. I’ll pay attention not only to the details of your business, but also what inspires you and the way you express yourself. My goal is that your clients feel they already know you before they make that critical phone call.

Search Engine Optimization

Your website will not only reflect you, it will also incorporate SEO so that search engines like Google can find it. When I write your website, it will be rich with the words your customers use. Your website content will not only please your clients, it will also help your business get found online.

I am based in Marin County California, and I work with business professionals throughout the San Francisco Bay Area.

Please contact me for a complimentary website content strategy session: (415) 250-1347.

“Carolyn helped me to create website content that really connects with my potential clients. She does a great interview, asking in-depth questions and listening closely. Her writing is simple, clean, and clear.”

Elizabeth KrivatsyEstate Planning and Elder Law Attorney

“This was by far one of the best investments my company has made. Carolyn was able put our vision and passion into words. We finally have the web presence we always wanted.”

Doug CasperShine a Light Recovery

“In a very short time, I have received 3 clients as a result of her work. They found me through Google!! Before working with Carolyn, all my clients were referral only, as my site was virtually invisible.”

Lisa SafranImprov Consultants

“We had been putting off a new website for years because we did not have the time, the expertise or the desire to write the content. When we received the first draft we were thrilled.”

Jen BarstowRoss Valley Insurance Services

“I reached out to Carolyn for SEO help, and she delivered. Within two months my business moved from the fifth page to the first page.”

Dr. Frankie BashanDating/Relationship Coach