Website Content that Attracts Clients
Potential clients search for your expertise online, so your website is key to your business success. Most searchers review at least three websites before deciding which business to contact. Since readers like to skim and scan, your website content needs to be skillfully written, and it has to invite trust so they will feel compelled to make that phone call.
People are attracted to websites that inform them, engage them and are easy to understand without having to wade through a lot of text. They want to quickly “get” what you do and what makes you unique. The right website content tells the world how extraordinary you are at what you do and why everyone should want to work with you.
Website Writing That Starts with You
As a website writer, I’m fascinated by your business story, whether you are a Bay Area family law attorney helping a client through a divorce, or a solar power system designer in Arizona. I want to know how you got your start, who your typical clients are, and which direction you want to grow. I’ll study your competition so that I can write about what makes you truly unique. I’ll pay attention not only to the details of your business, but also what inspires you and the way you express yourself. My goal is that your clients feel they already know you before they make that critical phone call.
Search Engine Optimization
Your website will not only reflect you, it will also incorporate SEO so that search engines like Google can find it. When I write your website, it will be rich with the words your customers use. Your website content will not only please your clients, it will also help your business get found online.
I am based in Marin County California, and I work with business professionals throughout the San Francisco Bay Area.
Please contact me for a complimentary website content strategy session: (415) 250-1347.