A New Website and SEO for Health Insurance Brokers, Ross Valley Insurance

When I first met Sue and Jen Barstow of Ross Valley Insurance, a mother/daughter team of expert health insurance brokers, they had no website to broadcast their expertise. Now, through SEO and targeted website content, they regularly get new clients who find them online.

Jen and Sue specialize in health insurance products for individuals, families and businesses, Medicare Supplement Insurance and travel insurance. They have been in business since 1996 and are active members of the local community. What sets them apart from many insurance brokers is their commitment to serving their clients – often acting as their clients’ advocates in cases of insurance claim disputes.

My goal as an SEO specialist and copywriter in working with Jen and Sue was to emphasize what makes them unique and optimize their website so they could be found easily by potential clients looking for health insurance in Marin County. This website was a collaboration with Abigail Gorton Web Strategies.

After our work was complete, their website landed on page 1 for the following terms:

  • health insurance broker Marin County
  • medicare insurance broker Marin County
  • medicare supplement insurance broker Marin County
  • travel insurance broker Marin County
  • individual health insurance broker Marin County

“Ross Valley Insurance is more than just an insurance broker. We are your personal insurance advisers. We really listen to your needs and help you find just the right insurance for yourself or your small business. We walk you through the complicated insurance application process so that you don’t miss important information. And, our service doesn’t end when you purchase your insurance policy. If you don’t understand a change in your policy or want help with a claim, we are here for you.”

SEO for Insurance Brokers - Ross Valley Insurance

“Carolyn made the process so easy for us. We had been putting off a new website for years because we did not have the time, the expertise, or the desire to write the content. During our first meeting she asked many questions and took notes as we talked about our business. When we received the first draft of the website, we were thrilled because she absolutely listened to what we wanted to convey and nailed it in the text. Carolyn was a pleasure to work with!”