A New Website for Geriatric Consultant, Doris Bersing, PhD, Emphasizes Her Compassion and Expertise
When therapist Doris Bersing, PhD wanted to put a stronger focus on her geriatric consulting business, as well as garner more speaking engagements, she contacted me to collaborate with her to write her website content. I was excited and delighted to work with her.
Expert in the challenges associated with aging
Doris is known in the San Francisco Bay Area as an acknowledged expert in the challenges associated with aging. She is often asked to speak about the intersection of feminism and ageism, as well as long-term care options for seniors who desire to live in their own homes. She understands in detail the complex intricacies of elder care, the needs of individuals, and the impact of aging on families.
This project created a website that truly expresses Doris’s desire to help others, as well as her singular expertise in geriatric care issues.
“I am passionate about empowering people, including elders, to find the choices that will allow them to age the best way they can.” – Doris Bersing, PhD.
“I loved working with Carolyn. After my original description of how I wanted my business to be re-invented, she really got it. I expected the process to be hard, but it truly was an experience that I found profound and rewarding. I found new ways to describe myself through Carolyn’s wordsmithing genius. It was a true team effort between Carolyn and me. When done, Carolyn delivered a very high-quality product, and I totally realized, Carolyn got it and helped ME get it.”