Updated Website for William Bridges Associates

For more than 30 years William Bridges Associates has helped organizations and individuals understand the personal and human side of change. The company provides transition management training throughout the globe. Their books on managing transitions have helped countless individuals effectively move through life-changing professional and personal change. Their ground-breaking, leading-edge Bridges Transition Model has been used by leaders and management consultants for more than thirty years.

A beautiful, inviting website

The goal of the project was to update and enhance the organization’s current website to coincide with the revised 40th anniversary edition of William Bridges’ seminal book: Transitions: Making Sense of Life’s Changes. The book has been named one of the fifty most important self-help and personal development books of all time. My role in the project was to serve as website content writer, editor and SEO specialist.

The result: a beautiful, inviting website that showcases the organization’s groundbreaking work, the depth of their expertise, and resources for individuals and organizations undergoing change.

William Bridges Associaltes Content Writer

“Transition is the inner psychological process that people go through as they internalize and come to terms with the new situation that the change brings about. Empathetic leaders recognize that change can put people in crisis. The starting point for dealing with transition is not the outcome but the endings that people have in leaving the old situation behind.”